Westward (1982-Present)

''Originally made by Dan Evans for APFS. Images were remade as a tribute to him.'' After surviving the 1980 franchise round intact, despite a huge sum of money from Television South West, the original colour ident, featuring the Westward ship floating into position, served the station admirably until 1986, when it began to look rather dated. So, at the start on 1987, Westward jumped on the computer-generated bandwagon with this new ident. The logo, or 'badge' as it was called, consisted of a stylised WTV motif with a rendering of the 'Golden Hind' in the centre. The night-time version of the Badge ident. This was simply a negative of the original. The badge fitted perfectly into the ITV generic ident of 1989. Its use was short-lived as Westward's was due for a major revamp in its 30th Anniversary year. In 1991, Westward celebrated its thirtieth anniversary with a completely new look and retained its license after beating Westcountry Television. Amongst much local controversy, the ship was sunk, to by replaced by a Harlech-like WTV emblem. After the anniversary, the Westward name was dropped in favour of the shortened form. It was now WTV, and to emphasise the station's regional nature a strapline reading 'Serving the South West' was included beneath the logo. The WTV endcap. 2001, and ITV now has a '1' tacked on the end. With the coming of the 'Hearts' ident for ITV in November 1999, WTV resurrected the Westward name and the ship logo, as the new management felt that WTV on its own was meaningless. Meanwhile, the giant ATV Network was greedily eyeing up Westward...

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